Apex Home Services: +338% Inbound Calls via Google 3-Pack Takeover
The Starting Challenge: Apex was burning $12,000/mo on pay-per-click Google Ads with diminishing margins. Their Google Business Profile was trapped at position #14 across target suburbs due to inconsistent NAP citations, no localized schema markup, and zero reviews referencing emergency equipment.
The Impixo Architecture Overhaul:
Localized Geo-Coordinates Schema: Engineered service-area JSON-LD with exact lat/long boundaries, emergency attributes, and equipment inventory.
62-Node Citation Synchronization: Cleaned and synchronized authority directories across Apple Maps, Bing Places, Yelp, and Angi.
Automated Review Capture Pipeline: Implemented SMS post-service review capture workflow embedding keyword-rich homeowner feedback onto city pages.
★★★★★
"Within 60 days of Impixo deploying their entity schema, our phone began ringing nonstop with exclusive inbound calls. We had to hire 3 additional master technicians just to handle the quote volume."
— Dave Miller, Co-Founder & COO, Apex Services
Inbound Call Volume
+338%
+$1.8M ARR Added
Monthly Inbound Calls
42 calls
184 calls (+338%)
Google Maps 3-Pack Rank
#14 avg
Top 3-Pack in 14 Zip Codes
AI Visibility Score
28 / 100
94 / 100
Cost Per Lead (CPL)
$184 (PPC)
$26 (Blended)